Ruta de la Cerveza, or Beer Route was a Mexican Android App that emerged as a result of the identification of tasting sites in the municipality of Tijuana with the support of the Baja California Brewers Association and Grupo Modelo. The state government and the company designed lines of action to encourage the production of craft beer, which resulted in the creation of a website ( www.larutadelacerveza.com ) and an application that included more than 70 local breweries. The domain has some really nice links from powerful sources such as elsoldemexico.com, mexiconewsdaily.com, informador.mx, appadvice.com and kayak.com.mx Suggestive niches: Android/iOS, Local SEO in Mexico, Beer and other Alcohol related niches.